MAINSTREAM TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear TV networks have long been recognized as traditional television formats, relying on scheduled programming via public channels. In contrast, digital services operate on viewer-driven consumption, with global streaming giants, Disney+, and niche players serving as dominant forces. As media consumption habits shift, rivalry between broadcast st